Beauti-Tone's 2025 Colour of the Year: Midnight Flora

Every year, Beauti-Tone — Home Hardware's exclusive, proudly Canadian paint brand — picks a Colour of the Year, and the 2025 choice is a good one. Midnight Flora is a deep, moody hue that sits somewhere between navy and forest. It's rich without being heavy, and it brings real warmth to a room.

If you've spent the last few years surrounded by grey walls and white trim, you're not alone. That look had its moment. But we're seeing a real shift on the Island — more people coming in asking for deeper, bolder colours. Rich greens, warm navies, dramatic accent walls. Midnight Flora fits right into that trend. It works beautifully as a feature wall in a living room, a full-room colour in a bedroom, or even on kitchen cabinetry if you're feeling adventurous.

The Supporting Palette

Beauti-Tone built a full palette around Midnight Flora that makes it easy to coordinate. Stillness is a soft, muted neutral that pairs perfectly as a wall colour alongside a Midnight Flora accent. Bloom adds a warm, earthy tone for textiles and trim. And Drift brings in a lighter, airy contrast. Together, they give you a complete room scheme without having to guess at what goes with what.

Which Beauti-Tone Line Is Right for You?

We carry the full Beauti-Tone range, and there's a line for every project and budget:

• Designer Series — Our top-of-the-line paint. It's been top-rated in independent lab tests for coverage, durability, and washability. If you want one-coat coverage and a finish that holds up to kids, dogs, and Island life, this is it.
• Signature Series — A great all-around paint for DIY projects. Excellent coverage, smooth application, and a wide range of sheens. Most homeowners land here.
• Pure Series — Low-VOC, virtually no odour, and 100% acrylic. Perfect if you're painting a nursery, bedroom, or anywhere you want to sleep the same night you paint. Also a solid choice if chemical smells bother you.

January Is Actually Perfect for Painting

People always think of painting as a spring or summer job, but honestly? January and February are ideal. You're stuck inside anyway, the heat is running so the paint dries well, and you've got long evenings to get it done. By the time everyone else is thinking about paint in May, you'll already be enjoying your new room.

Our paint department can colour-match anything — bring in a swatch, a pillow, a photo on your phone — and we'll mix it. We also offer free colour consultations if you want help putting a palette together. Stop by the store and pick up a Midnight Flora sample chip. Sometimes you just need to see it on your own wall to know.